AI already mentions our firm. Do we still need this?

Being mentioned is not being recommended. Whether AI retrieves your firm, cites it, or recommends it changes from one query to the next. The audit shows where you stand on the queries that matter and what moves you up.

Is this a website performance or accessibility audit?

No. Page speed and accessibility are not scored areas. This is about whether AI and search recommend your firm, and whether they get the facts right.

We already do SEO. What is different?

SEO is the foundation, not the whole picture. The audit benchmarks your SEO and adds the AI search layer most firms have not touched yet.

A senior practitioner at Starling runs the audit and walks you through it. No junior handoff, no outsourced production.

How long does the credit last?

90 days from delivery. After that the credit expires. The report and the plan are yours either way.

Does AI recommend your firm?

In 10 business days, you'll know exactly where your firm stands. Our audit is $7,500, and if you start an SEO or AI Search retainer within 90 days, we'll apply the full audit fee toward your retainer.

Book your audit

WHY IT MATTERS

Keep your firm relevant

ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews already answer "who's the best firm for this?" before a prospect reaches your site. We score where your firm stands across AI search and SEO, benchmark you against two competitors, and hand you a prioritized plan to close the gaps.

HOW YOU SHOW UP

There are three ways to show up in an AI answer. Only one wins the client.

Most firms are retrieved. Some are cited. Few are recommended, and almost none know which one they are.

Retrieved.

AI can find your firm in its index. That is the floor, and it is not enough to win anything.
Cited.

AI pulls a fact or a quote from your content, then recommends someone else.
Recommended.

AI names your firm as the answer. This is the only state that puts you in front of the prospect.

HOW IT WORKS

From kickoff to a plan, in 10 business days.

You complete a short onboarding form, provide any needed assets, grant read-only access to your analytics, search console, website, and any other platform we may need access to, and pay the fee.

We score your firm across five areas and benchmark each against two competitors. This is where the 10 days go.

AI Search Visibility and Citation. Whether the major AI engines retrieve, cite, or recommend your firm on the queries your prospects actually ask.
AI Search Accuracy and Entity Clarity. Whether what AI says about your firm is correct, from your people to your services to your locations.
Off-Site Authority and Presence. The directories, reviews, and mentions that tell AI your firm is real and worth recommending.
SEO and Technical Foundations. The indexability, structure, and crawler access that make any of the above possible.
Content and Strategy. Whether your content answers the questions prospects ask, in the format AI can use.

10 business days after kickoff, you get a scored report across all five areas, a side-by-side competitive benchmark, and a prioritized roadmap. The plan is the part most audits skip:

Ideal client profiles
A content pillar framework
An editorial plan mapped to those pillars
Article-level AI search tactics
A competitor positioning summary
An off-site distribution and repurposing playbook

Built to be read by your managing partner, your marketing team, and IT without translation.

A 60-minute working call where the senior practitioner who ran your audit walks you through the findings, the benchmark, and what to fix first. Not a report dropped in your inbox.

The $7,500 fee credits in full toward any SEO or AI Search retainer you start with us within 90 days. If we are not the right fit, you keep the report and the plan.

Book your audit

WHERE IT LEADS

Why firms choose us.

The audit is where the relationship starts. This is where it leads.

The working relationship I have with Starling is impressive and unique. Of all the vendors I use in my role, Starling is the longest-tenured and most trusted. They know what they're doing, stay up-to-date on anything web related, and I trust them to take care of our site.

Rachael McGrew

Business Development Director at Landmark CPAs

106%: increase in organic Google traffic year over year
356%: increase in prospective client form submissions
226%: ROI from revenue and new hires generated from the website

QUESTIONS

Questions firms ask about the audit.

AI already mentions our firm. Do we still need this?: Being mentioned is not being recommended. Whether AI retrieves your firm, cites it, or recommends it changes from one query to the next. The audit shows where you stand on the queries that matter and what moves you up.
Is this a website performance or accessibility audit?: No. Page speed and accessibility are not scored areas. This is about whether AI and search recommend your firm, and whether they get the facts right.
We already do SEO. What is different?: SEO is the foundation, not the whole picture. The audit benchmarks your SEO and adds the AI search layer most firms have not touched yet.
Who runs the audit?: A senior practitioner at Starling runs the audit and walks you through it. No junior handoff, no outsourced production.
How long does the credit last?: 90 days from delivery. After that the credit expires. The report and the plan are yours either way.

See where your firm stands in AI search.

Get a free visibility report showing how your firm appears across ChatGPT, Perplexity, and Google AI Overviews. We run it for you and send it within 2-3 business days.