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The website your firm needs, built for how clients find you now.

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PICK YOUR STARTING POINT

3 starting points plus a calculator to price exactly what your firm needs.

  • Foundation

    $5,000

    one-time

    For firms that need the essentials done well, fast.

    • Up to 7 pages
    • Senior-designed starting point, customized for your firm
    • Brand color and typography
    • Standard contact form
    • 1 revision round
    • Launch support and team training
    Timeline
    3 weeks from content received
    Schedule a call

  • Growth

    $15,000

    one-time

    For firms with multiple service lines and integration needs.

    • 10 to 15 pages
    • Custom design
    • Service-line architecture
    • Basic integrations: CRM, scheduling, email
    • Basic job listings
    • 2 revision rounds
    • Launch support and team training
    Timeline
    8 weeks from content received
    Schedule a call

  • Premium

    $30,000

    one-time

    For multi-office firms with complex architecture.

    • 15 to 25 pages
    • Fully custom design system
    • Multi-office support
    • Expanded integrations: CRM, scheduling, email, ATS
    • Advanced job listings
    • 3 revision rounds
    • Launch support and team training
    Timeline
    12 weeks from content received
    Schedule a call

Need more than a tier includes? The calculator below prices your exact scope, from a few extra pages to a fully bespoke build.

BUILD YOUR ESTIMATE

Start with a tier. Price exactly what you need.

Pick a starting point, adjust your pages, and add what your firm needs. The estimate and the timeline update as you go. When it looks right, book a call and we'll confirm the scope together.

Your starting point

Your tier includes a set number of pages. Additional pages are $500 each, and stay on your tier.

Who writes the copy?

When Starling writes it, copy is structured for AI search, $750 per page.

Added rounds are a confidence and speed tradeoff, not a difficulty rating. $2,000 each.

Integrations

Select any beyond what your tier includes.

Job listings and application flow

Basic listings come with Growth, advanced with Premium. On-site application flow is bespoke, from $3,000.

$0

Beyond the pages your tier already migrates. $50 per page, $500 minimum.

0 additional pages

Bespoke options

These we price together on a consult. Selecting one flips your estimate to a starting range.

Your estimate

Schedule a call

UNIVERSAL SCOPE

Every site ships with the same fundamentals.

The tier and your additions change the page count, design depth, integrations, and timeline. The fundamentals are the same on every build.

  • WCAG 2.1 AA Accessibility

    Real compliance, reviewed by our team before launch, not a widget bolted on.

  • Secure & Compliant

    SSL, security hardening, and privacy-conscious defaults on every build, so the site is solid ground for a firm handling sensitive client data.

  • Analytics Integration

    GA4, Google Search Console, Bing Webmaster Tools, and Microsoft Clarity, wired up and reporting on every build.

  • Core Web Vitals Optimized

    Built to pass Google's performance thresholds from launch.

  • Discoverable for SEO & AI Search

    The build sets the foundation. Earning rankings and citations over time is the work of the SEO and AI Search retainer.

  • Launch support

    DNS, SSL, redirects, analytics and Search Console setup, and team training.

HOW IT WORKS

6 steps to your firm's new website.

A 60-minute call to align on your positioning, the page list, the design direction, and any integrations or migration.

You send your content, or we write it if that's part of your build. Clear structure and outlines keep the design and build phases moving.

We share mockups for review. The Foundation tier starts from a customized senior-designed starting point. The Growth tier and Premium tier add progressively more custom design.

The site is built in WordPress. Content is populated, integrations are configured, and migration happens per your scope.

You review, request revisions per your revision rounds, and we implement the changes. We test the build before you see it live: accessibility against WCAG 2.1 AA, Core Web Vitals, and behavior across phones, tablets, and desktops.

DNS, SSL, redirects, analytics, and Search Console are configured, and your team is trained to manage the site after launch.

WHERE THIS FITS

Most firms pair a build with one of these.

  • SEO & AI Search

    A new site only matters if people find it. The retainer turns the launch into compounding visibility, and most firms add it at or before launch.

    See SEO & AI Search

  • Hosting & Maintenance

    We recommend hosting sites we build on our managed infrastructure, to keep performance, accessibility, and security current after launch. It isn't required. You can host anywhere.

    See Hosting & Maintenance

  • AI Readiness Audit

    Not sure a rebuild is the right priority? The audit shows where your firm stands in AI search and search, and what to fix first.

    See the audit

QUESTIONS

Questions firms ask about websites.

How do I know which tier is right?

Scope is the filter, not firm size. Need the essentials done well and fast, go with Foundation. Multiple service lines and basic integrations, go with Growth. Multi-office or complex architecture, go with Premium. The calculator will point you to the right starting point, and we can confirm it on a call.

What if my scope is between tiers?

That's what the calculator is for. Start from the closest tier and add what you need. If your additions add up to near the next tier, we'll tell you, since a tier often includes that work for less than adding it piece by piece.

Can I add pages to Foundation?

Foundation includes up to 7 pages. If you need more, the calculator prices each additional page as an add-on, so you can stay on Foundation and pay only for the extra pages you need. We're clear about where the boundary is.

Do you write our content?

You can provide it, we can write it, or a mix. When we write it, it's conversion copy structured for AI search, priced per page. When you provide it, we give you outlines and structure to work from.

What if we need an integration that isn't listed?

Standard integrations are in the calculator. Anything bespoke, like a custom API or a client portal, we price together on a consult, and the calculator flags it.

Who owns the site after launch?

You do. The WordPress site, the design files, the content, and the code are yours. Hosting and Maintenance is offered separately, but you can host anywhere and edit however you choose.

What if we only want to update part of our existing site?

These tiers are complete builds. For ongoing changes to an existing site, the Hosting and Maintenance Unlimited tier handles that without a full rebuild. Worth a call to figure out which fits.
NOW BOOKING

Ready to talk through your website?

A 30-minute call to walk through your firm, the tier that fits, and the timeline you're working with. No pitch deck, no pressure.

Schedule a callBuild your estimate