What is this, exactly?

A paid membership for accounting, financial, and legal firms that includes a video course on AI Search, a members' community, monthly live office hours, a weekly newsletter, and direct access to Starling's team in the community chat.

Marketing directors, CMOs, and firm leaders at CPA and tax firms, financial advisory and RIA firms, wealth management firms, trust companies, insurance and benefits firms, banks and credit unions, and law firms. Solo practices through the Top 100.

How is this different from a generic AI course?

It is built for regulated firms. The examples, the directories, the compliance limits, and the way firms actually approve and publish work are specific to firms that sell licensed expertise. You also have direct access to the people who do this for a living for Top 100 firms.

Do you guarantee rankings or AI citations?

No. We guarantee the curriculum, the answers, and the access. No one can guarantee an outcome from a model, and anyone who does is selling you something.

Can my whole firm join?

Yes. The Team tier covers 2 to 5 seats at a flat $400 a month. For larger teams, please contact us for a better package rate.

Do I need to be technical?

No. There is no coding in the course. You learn to diagnose, brief the right people, and verify the work.

The community will be live in mid to late September. We are opening a founding waitlist now. Founding members get first access when the doors open.

Do you work with law firms?

Our agency work is exclusively accounting and financial services. The community is open more broadly, to firms that face the same problem: licensed professionals, referral-driven growth, and marketing that has to clear compliance.

An AI Community for accounting, financial, and legal firms.

Video courses including our current AI Search course, a private community, a resource library, and a direct line to Starling's team. Built for licensed firms that sell expertise and win on trust. Since 2015, Starling has served firms from solo practices to the Top 100, with a team that brings over 20 years of experience.

Join the waitlist

Founding members get first access. No card required.

WHO IT IS FOR

Built for firms like yours.

CPA and tax firms
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Financial advisory and RIAs
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Wealth management and family offices
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Trust companies
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Insurance and benefits
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Banks and credit unions
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Law firms

WHY YOU NEED THIS

AI is moving fast. Your challenge is knowing what matters for your firm.

Every week a prospect asks ChatGPT which firm to trust instead of asking a colleague. In a referral business, that is the referral intercepted before it reaches a person. Generic AI training will not help you, because it ignores what a licensed firm can actually run, approve, and publish, and what your compliance environment allows. This is the curated path, built for your vocation, from a team that does this work every day.

WHAT IS INCLUDED

Your membership includes everything below.

The AI Search course. The full curriculum, mapped further down this page. All of our courses are consistently updated to stay on top of the rapidly changing landscape of AI.
Monthly live office hours. Once a month, Starling's team goes live to walk through what changed in AI Search that month, then takes your questions on camera. So you are never working off last year's playbook.
A members' community. A private chat to ask questions any time and compare notes with other firms working the same problems.
A living resource library. Glossaries, checklists, templates, prompt sets, schema you can copy, and the directories that actually carry weight for your type of firm. Dated and revised as the landscape changes.
A weekly newsletter. One email on AI Search for professional firms: what members asked, what changed, and what to do about it.
Direct access to Starling's team. The part a generic course cannot offer at any price. You learn from the team that does this for real firms, and you can talk to them.

AI Search course

The only AI Search course your firm needs

What you'll learn

How AI Search works, and where your firm stands today
Getting your website read, indexed, and cited by AI
What to brief IT, developers, or an agency to do, and how to verify it, without needing to be technical yourself
Writing pages the engines will actually quote
Making sure every source agrees on who your firm is
Earning the off-site mentions that move AI
Measuring the work and reporting it to your partners

How AI Search works, and where your firm stands today.

Get oriented, then take an honest baseline of where your firm sits right now.

8 videos

The terminology landscape
Where AI Search actually happens
Retrieved, Cited, Recommended
Indexed, ranked, selected
AI Search is built on SEO, not separate from it
Why a smaller firm can beat a bigger one in AI Search
How each engine picks its sources
Run it on your own firm

Making your firm's website readable to AI.

Whether AI can reach, read, and index your site. You diagnose, brief IT, and verify the fix.

10 videos

Crawler access, the silent failure
Is the site even indexed
The JavaScript test
Speed as a retrieval issue
Clean heading hierarchy
Structured data, and what it does not do
Your About page is an entity asset
llms.txt and why it is not your priority
Bing Webmaster Tools, end to end
Finding and fixing AI-referred 404s

Writing content AI will actually quote.

The writing layer, and the one you can act on without waiting on anyone. Ends with a downloadable page-audit checklist.

13 videos

Lead with the answer
Self-contained sections
Headers as the questions people ask
FAQ sections on high-value pages
Depth, not length
Formats AI already reaches for
Comparison and alternatives pages
Original data, surveys, and the industry report
Information gain
Entity-rich, not generic
Name your own frameworks
Author bios and credentials
Refreshing what you already have

Making sure AI knows who your firm is.

Whether the engines know your firm exists, what it does and where, and whether every source agrees.

9 videos

Does AI know your firm exists
Wikidata, knowledge panels, and the structured web
The aggregators and directories that matter
Consistency across every surface
Multi-office firms
Partners and people as entities
Firm transitions, mergers, and what they break
Fixing what the web gets wrong about you
Asking the models what they know and what they want

Getting your firm mentioned where AI looks.

Earned presence: what the rest of the web says about your firm, which moves the engines more than your own pages do.

12 videos

The marginal hour goes off-site
The three tiers, in order of value
Mention gap analysis
Auditing your existing mentions
Getting into the best-of lists and roundups
Reviews, and ranking without them
Journalist query platforms
Reddit, forums, and communities
LinkedIn long-form and podcast appearances
YouTube as an AI visibility channel
One idea, every format
What not to do, and why a licensed firm cannot

Choosing what your firm should target.

Decide what to go after, and in what order, before you write anything.

9 videos

Start with a gap analysis, not tactics
Personas and intent stages, not just keywords
Vetting a keyword on four criteria
Reading the SERP for intent
The AI filter
Tool and action queries
Prompt research alongside keyword research
How your pages fit together, and what order to fix them
Building your first target list

Measuring the work and reporting it to your partners.

Prove it happened, and report it to people who did not watch any of it.

12 videos

Set up measurement before you optimize anything
Which metrics matter, and in what order
AI referral traffic is a floor, never a count
How did you hear about us
Branded search as your proxy
Tracking AI bot activity
What one visibility check does not tell you
Choosing and interrogating a monitoring tool
Sentiment, not just presence
Cadence
Working with an agency or an in-house SEO team
Building the partner report

Coming next: AI Content for professional firms. Coming soon

Using AI to produce content: prompting, tool selection, workflows, and compliance review.

THE OUTCOME

Set your firm up for success in AI Search

By the end you can:

Diagnose where your firm stands across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
Brief IT and outside developers on the right fixes, and verify they were done.
Write pages the engines will quote, and get them through compliance review with the specifics intact.
Tell real AI Search work from repackaged SEO, and know what to ask an agency for.
Put a number on the work and report it to your managing partner without overclaiming.

No more generic agency retainer for $2,500 per month.

Everything you need to run AI Search, at a price built for any firm.

Individual: $200 per month
Team: $400 per month; Access for up to 5 team members. A flat rate, so your whole marketing team joins for the same price whether that is two people or five.