Accounting Industry Services
Generate the right leads — not white noise — through your firm’s website
You know that your firm’s website could be doing way more to generate leads, attract new hires, and rank on Google.
But who has TIME for that?! Launching a new site. Keeping it updated with fresh content. Making sure service offerings are accurate. Implementing an SEO strategy. That’s a full-time job in itself.
And between connecting prospects to partners, preparing proposals, keeping an updated CRM, creating content (print! blog! social!), and trying to take a lunch break like a normal person: you’re busy. Really busy. And your team (if you even have one) is maxed out. That’s enough to make anyone’s head spin.
We’re Starling, and we’re here to make your life as an accounting marketer just a little bit easier. 😊
About
Why Starling?
We get it, choosing a new agency partner can feel risky. But we want to make your life easier, not harder, as a partner. Here are 3 reasons we’re a good fit for your firm.
We know the accounting industry.
We’ve worked for clients in the accounting industry for 6 years. We understand the hurdles of partner buy-in, the need to generate qualified leads, and just how BUSY you are as an accounting marketer. In other words, we get it. We’re also a proud affiliate member of the Association of Accounting Marketers.
We’re good at what we do.
Truth is, we get results. And our clients are happy. In fact, more than 60% of clients have returned to work with us after our first project engagement. We like that stat! And we like our clients. 😀
We know what we know. And we know what we DON’T know.
We know websites. And we know how to create websites that actually support your marketing goals. We’re also clear about what we DON’T know. Like TikTok — we dunno a darn thing about winning clients through bite-sized videos! So you can be sure that we won’t try to sell you a service that we’re not experts in.

“Of all the vendors I use in my role, Starling is the longest-tenured and most trusted. They know what they’re doing.”
Services
How We Serve Accounting Firms
CPA Website Audit
- Copy
- Performance
- Accessibility Compliance
- SEO
Website Projects
- Copy
- Design
- Development
- SEO
Ongoing Work
- Website Hosting & Maintenance
- Conversion optimization
- SEO
- Ghostwriting
GET YOUR FREE ACCESS TO THE
2024 State of Online Marketing in the Accounting Industry Report
We surveyed 50 accounting firms to understand how they utilize their websites, CRM platforms, email lists, and social media platforms within their marketing ecosystem. See how your own marketing efforts compare to those of your industry peers with access to our 2024 State of Online Marketing in the Accounting Industry Report.
Case Study
Landmark CPAs Website
Landmark’s website was generating more spam submissions than client leads. They turned to us to create a website that would target prospective clients and new hires — not bots.
One year post-launch, we helped Landmark achieve a 356% increase in lead form submissions and 106% increase in organic traffic.
Case Study
Landmark CPAs Website
Landmark’s website was generating more spam submissions than client leads. They turned to us to create a website that would target prospective clients and new hires — not bots.
One year post-launch, we helped Landmark achieve a 356% increase in lead form submissions and 106% increase in organic traffic.

