Services - Starling

Our data-first approach

We like to call ourselves “conversion scientists.”

After all, website conversion is a science: the intersection of human behavior and digital technology. The entire experience a user has on your website — from brand messaging, to site design, to load speeds, to intuitive navigation — influences whether that user will take action.

Formulating our own twist on the scientific method, we ask questions, analyze the research, test our theories, and dig through the results to create custom, data-backed website CRO strategies.

Guesses and gut feelings? Not with us. Our data-driven approach means lower exit rates, increased conversion rates, and ultimately a website that impacts your bottom line.

Let’s turn your website visitors into leads through data-driven strategy.

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We identify your website’s roadblocks to conversion.

We begin by seeking to deeply understand your core needs — and how your website can help you reach your business goals.

Guided by the disciplines of UX, UI, and development, we then audit your website to identify roadblocks to your website’s conversion. We use analytics, heatmaps, user testing, message analysis, performance tools, and more to determine what is working, what needs modifications, and what may need a complete rebuild.

We build a website optimized for conversion.

Using your Optimization Opportunities Report as our blueprint, our team of UX strategists, conversion copywriters, UI designers, and developers implement our findings to build a website optimized for lead conversion.

Throughout the process, we provide you with a tangible project plan, so you’re never in the dark about what comes next. Your calendar can breathe easy, though — while we believe in clear communication and scheduled touchpoints, we don’t believe in death by meetings; we’ll keep you updated, without overloading you. Once launched, we train your team to easily manage internal updates. We also offer post-engagement website maintenance plans.

Let’s turn your website visitors into leads through data-driven strategy.

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The working relationship I have with Starling is impressive and unique.

Of all the vendors I use in my role, Starling is the longest-tenured and most trusted. They know what they’re doing, stay up-to-date on anything web related, and I trust them to take care of our site. We’re currently working on an in-depth optimization project and I’m excited to see how it affects our presence on the web.

Rachael McGrew  Business Development Director at Landmark CPAs

We've had great results.

In addition, what stands out most about our work with Starling is the excellent, friendly communication and general ease of our working relationship.

Laurie Moore Communications Director at Stanford d.school

After launching our new site, the customer journey improved and led to better conversions and less confusion.

Starling was super knowledgeable and effectively communicated our development options to us as we presented the problems we were trying to solve. They worked very well with our internal team. They’ve demonstrated great communication and professionalism.

Jennifer Wynh President of Embe Babies

We turn website visitors into leads through data-driven strategy.

We like to call ourselves “conversion scientists.”

Here’s how we optimize your website for increased conversion.

We identify your website’s roadblocks to conversion.

We create your Optimization Opportunities Report.

We build a website optimized for conversion.

Let’s turn your website visitors into leads through data-driven strategy.

Trust: The foundation of all our client relationships.

The working relationship I have with Starling is impressive and unique.

We've had great results.

After launching our new site, the customer journey improved and led to better conversions and less confusion.